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How to track website traffic and user behavior

To gain insights into how people are engaging with your website, it’s essential to track their behavior. A popular method to do this is by using Google Analytics and SERP (Search Engine Results Page) tracking tools.


To gain insights into how people are engaging with your website, it’s essential to track their behavior. A popular method to do this is by using Google Analytics and SERP (Search Engine Results Page) tracking tools. Google Analytics provides valuable data on the number of visitors to your site, their demographic information, and their behavior on your website. SERP tracking helps you monitor how your website is ranking on search engines, which keywords are driving traffic to your site, and the performance of your competitors.

By analyzing this data, you can determine the effectiveness of your website’s content and user experience. You can also identify areas for improvement, such as where visitors may be dropping off or spending less time on your site. With this information, you can make data-driven decisions to optimize your website and improve its performance. Tracking visitors to your site, the keywords driving traffic, and the geographical locations of your visitors can help you better understand your target audience, improve your SEO, and ultimately, drive more conversions.

Track website traffic

There are a number of tools you can use to track your website traffic, including:

  • Google Analytics. This is the most popular tool for tracking website traffic and user behaviour. It provides detailed information about where people are coming from, what pages they’re viewing, how long they stay on your site and much more. You’ll need to set up an account with Google in order to use this tool (it’s free). You’ll also need technical knowledge of how websites work so that when something goes wrong with one of your campaigns or landing pages, you know where to look for answers!
  • Search Console (formerly Webmaster Tools). This allows webmasters who own a website or blog to submit their site so that Google can index it properly into its search engine results pages (SERPs). If there are any problems with either their HTML code or XML sitemaps (XML files containing information about all pages within a website), then these will be flagged up here too

Use Google Analytics and Search Console

  • Google Analytics
  • Search Console
  • Google Search Console is a free web analytics service offered by Google that provides data about your website’s traffic and performance.

Track search engine ranking

If you’re interested in tracking the search engine ranking of your website, there are a few things to keep in mind:

  • You should do this for every page on your site.
  • A good way to track search engine rankings is using Google Analytics or another similar service that allows you to view data by country or region (this can help identify where visitors are coming from).

Monitor bounce rate, time on site and page views per session

  • Bounce rate is the percentage of users who leave your website from the first page they visit.
  • Time on site is the average time a user spends on your website. It’s calculated by taking the total number of minutes that people spent on your site, dividing it by the number of unique visitors, and multiplying by 100 (e.g., 5 minutes / 20 visitors = .25 hours).
  • Page views per session is the average number of pages viewed by a user in one session.

Broken links can hurt your SEO and 404 errors can hurt your SEO, too. If a user lands on a page that doesn’t exist or has been moved, they’ll get frustrated and likely leave the site. This is bad for you because Google will see this as a poor user experience and penalize the site by dropping its ranking on search results pages.

Checking for broken links is an essential part of maintaining a healthy website. You should check all links in email marketing campaigns (if you do email marketing), blog posts, social media updates and other content on your site regularly–at least weekly or monthly–to make sure they are working properly with no errors or typos in URLs that would cause users to get lost along their journey through your website if clicked upon by mistake!

Broken links are a problem for both search engine optimization and user experience. They can negatively affect your brand reputation, business, and even the performance of your website.


When a broken link is discovered on one of your emails or landing pages, it’s important to fix that issue as soon as possible. You don’t want potential customers clicking on these broken links because they won’t take them anywhere useful; instead, they’ll just be disappointed by what looks like an error message in their browser window (or perhaps even worse: nothing at all!).

There are many ways to track your website traffic

There are many ways to track your website traffic. These include:

  • Google Analytics: This is the most popular online analytics platform and gives you information about how your site is performing on a variety of metrics, including visitor demographics and engagement data. You can also use this tool to view heat maps of where visitors click on your site so that you can see what catches their eye.
  • Google Search Console: If you want to know which keywords people are using when they search for content related to yours then this tool allows you to do so by showing what search results each page ranks for in Google’s search engine results pages (SERPs). It also provides data about click-through rates and impressions made by those searches.


In this article, we discussed how to track website traffic and user behavior. We covered the most popular tools for this purpose, such as Google Analytics, Search Console, and Search Engine Optimization (SEO). You can also use these tools to measure your search engine ranking and monitor bounce rate. Additionally, broken links in email marketing campaigns can be easily detected with these tools so that they can be fixed before sending out any more emails!

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Experienced research expert with 5+ years in data analysis and insights generation. Skilled in communicating findings to diverse stakeholders. Holds a Master's in Market Research and Data Analysis. Passionate about staying current on industry trends. Seeking impactful opportunities.

1 Comment

1 Comment

  1. TheDogGod

    April 26, 2023 at 3:11 am

    Loved this post – heress my feedback –
    you can make informed decisions to optimize your website and improve its overall performance. It’s great to see that Google Analytics and SERP tracking tools are being highlighted as essential tools for website owners to gain valuable insights into their audience and improve their online presence. By using these tools, businesses can stay ahead of the competition and provide a better user experience for their visitors. Overall, this article provides valuable information on how to track and analyze website behavior, and I highly recommend it to anyone looking to improve their online presence.
    Thanks for reading , Love The Blog !!
    Please check out my new blog for all things Dog –

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