Long-tail keywords are phrases or groups of words that are more specific and targeted than generic, one-word keywords. They are used in search engine optimization (SEO) to help increase the visibility and ranking of a website on search engines such as Google, Bing, and Yahoo. The term “long-tail” comes from the idea of a long-tail distribution, which refers to a large number of items with small amounts of demand, as opposed to a small number of items with high demand.
Instead of using the keyword “shoes“, a long-tail keyword could be “women’s running shoes size 7.” This type of keyword phrase is longer and more specific and is therefore more likely to attract people who are actually looking to buy running shoes in size 7.
Long-tail keywords are beneficial for several reasons. First, they are typically less competitive than one-word keywords, making it easier for a website to rank higher in search engine results. This is because there are fewer websites targeting these specific phrases and therefore less competition for ranking positions.
Second, long-tail keywords are more targeted and specific, which can help attract more qualified traffic to a website. This is because people who are searching for specific phrases are often further along in the buying process and are therefore more likely to make a purchase.
A person searching for “women’s running shoes size 7” is likely looking to buy a pair of shoes, whereas someone searching for “shoes” may simply be browsing.
Long-tail keywords can also be used to target specific geographic locations, languages, and devices.
A website targeting “best Italian restaurants in New York City” would be more likely to attract local customers who are searching for Italian restaurants in New York City, rather than someone who is searching for Italian restaurants in general.
Similarly, a website targeting “best smartphones for gaming” would attract people who are specifically looking for smartphones for gaming, rather than those who are simply looking for smartphones in general.
To make the most of long-tail keywords, it’s important to do keyword research to identify relevant phrases that people are searching for and to use these keywords in your website’s content, meta tags, and URLs. You can use keyword research tools like Google AdWords Keyword Planner, Moz Keyword Explorer, or SEMrush to find long-tail keywords that are relevant to your business.
Long-tail keywords are an important aspect of SEO and can help increase the visibility and ranking of a website on search engines. They are more specific and targeted than one-word keywords, and are therefore more likely to attract qualified traffic to a website. By doing keyword research and incorporating long-tail keywords into your website’s content and metadata, you can improve your website’s search engine ranking and attract more visitors who are likely to make a purchase.